AI Insights · Timothy · July 2025
Top 5 Decoration Games Performance in New Zealand Q2 2025
Explore the trends in downloads, revenue, and active users for the top 5 decoration game apps in New Zealand during Q2 2025, based on Sensor Tower data.
In the second quarter of 2025, the decoration games category in New Zealand saw varied performance across the top five apps on a unified platform. This analysis, based on Sensor Tower data, highlights key trends in weekly downloads, revenue, and active users.
Toca Boca World had an interesting quarter with weekly revenue peaking at approximately $16.8K in mid-April before stabilizing around $13K by the end of June. Weekly downloads fluctuated, reaching a high of 2.9K in mid-April. The app maintained a steady base of active users, consistently around the 10K mark.
Dreamy Room showed a modest increase in revenue, peaking at $774 in late June. Downloads declined from an initial 3K to under 1.8K by the end of the quarter. Active users, however, increased from 2.2K to over 5.5K, indicating growing engagement.
Gardenscapes saw strong revenue figures, with a peak of $34.3K in mid-April. Downloads were relatively low, with numbers hovering around 1K, while the active user base remained stable at approximately 17K.
Room Sort - Floor Plan Puzzle had minimal revenue, ending the quarter at $135. Downloads peaked at 1.5K in late April, and active users saw growth, reaching nearly 3.3K by the end of June.
Finally, Travel Town - Merge Adventure experienced a steady revenue, peaking at $19K in mid-April. Downloads were highest in early April at 1.6K but declined throughout the quarter. Active users fluctuated, peaking at 6.3K in early May.
For more detailed insights and data, visit Sensor Tower's comprehensive analytics platform.